Google search engine optimization tools collection

1. Google Search Console

If you have not verified the website in the Google search console, it is recommended to proceed as soon as possible. In addition, in addition to the valuable ability to receive information from Google and issues that affect the organic search performance of your website, you will gain access to the following:
● Google search performance report;
● URL check to build index and crawl page analysis;
● Coverage report of site-wide index data;
● Site map for XML site map analysis;
● Backlink configuration file data, used to evaluate your website permissions;
● Security and manual operation alarm.

2. Chrome DevTools

The Chrome browser is also a powerful technical SEO tool. To find DevTools, go deeper into the “Developer tools” section under the “More tools” menu to access the webpage source code, the load time waterfall graph shows the load time of each element on the page, the Lighthouse audit tool provides recommendations for optimizing performance, and so on.
The tool provides the ability to dynamically edit the source code of the page, enabling you to take screenshots to optimize suggestions. Just double-click any part of the source code and start typing, and you will immediately see the changes on the page.

3. PageSpeed ​​Insights

Enter the URL in PageSpeed ​​Insights, click “Analyze”, and then wait 60 seconds, you will get a set of lightweight indicators and suggestions for evaluating and optimizing the loading time of the page, which is used by Google search to determine One of the availability signals of the location in the search engine results page (SERP).
Although it did not provide enough information to solve the problem, the tool identified areas that needed further investigation. Use the information provided to start a conversation with the developer about page speed.

4. Mobile device compatibility test

Mobile experience is another algorithmic signal used by Google to determine SERP rankings. A mobile-friendly test analyzes the mobile usability of a single page and identifies any problems, such as elements being too close to each other, and visitors cannot click reliably.
Each page may get different scores in this test, so it is important to test multiple URLs. When using this tool, make sure to test your most important organic search driver, as well as the pages from each template.
For example, e-commerce sites will provide unique page templates for product pages and category pages. You need to test two URLs from each page type to ensure that there are no inherent mobile usability weaknesses in the template.

5. Structured data testing tool

There are so many web pages that need to be crawled and organized, and search engines are a bit helpful in understanding the context and relevance of each web page. Structured data provides you with a way to mark information invisibly in metadata to facilitate machine reading and cataloging. In return, search engines use information in structured data to support rich snippets in search results.
You may have seen the ratings of e-commerce sites. They are displayed based on structured data, as well as SERP charts, product details, product pricing, Q & A functions, etc.
With so much SERP visibility at risk, it is important to ensure that your structured data is applied correctly. Using Google ’s structured data testing tools to troubleshoot structured data will help accomplish this daunting task.
Although Google provides more tools for technical SEO and other aspects, these are the five most commonly used tools. Add them to your digital workbench to use them in technical SEO challenges.


Backlink analysis tool is one of the largest link indexes in the world (updated daily). The SEO tool also includes some great features and functions, including uninterrupted SEO monitoring, location tracking, specific keyword and content research. However, it does not have SEO reporting and keyword management functions.

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